About Us

Our family's story and the inspiration for our work.

Love Like Ky

The story behind our foundation

Kyler's life and legacy

Kyler Efinger was full of enthusiasm and was completely fearless. He was known for his big heart and his super power was love. To be close to Ky was to feel his genuine care and affection, and he touched many lives with his easy going, good-natured character.

His decade-long journey with bipolar disorder may have affected his mind, but never his heart- still all love.

On January 1, 2024, after a lovely holiday visit with the family, Ky was in the throes of a manic episode. His journey tragically ended in an accident at the SLC airport, a heartbreaking reminder of the complexities of mental illness.

The core mission behind all our work

At Love Like Ky, we are driven by a singular mission: to help the next family and save the next life. He spent most of his life in mountain towns communities, which are often struggling three times more than their state's average.

Our Rocky Mountain states have earned the troubling title of the “Suicide Belt”. According to the CDC; Colorado, Idaho, Utah, Montana, Wyoming, and New Mexico all have annual suicide rates >20 per 100,000 - all in the top 10 ranking and 2x the national average.

And within these states, the counties that are home to mountain towns often have suicide rates 2-3x their own state's average. Simply put, our mountain towns are in crisis!

Rooted in our deep connection to these communities, we strive to improve and enhance the quality of mental-well being in these cherished places.

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Our Team

The team at Love Like Ky is dedicated to promoting mental health awareness and support in mountain communities.

Judd Efinger
President

Judd has paired a thirty-year career in sales management with running an outdoor leadership and corporate team-building company in Park City, Utah. As founder of Park City Teamworks, Judd has designed business adventures for more than 500 companies and 40,000 business leaders. During the pandemic, he authored his first book, The 7 Summits of Winning Teams.

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Annekë Efinger
Vice President

Anni's deep connection to the mountains has shaped her professional and personal life. After working with a health and fitness software startup, she transitioned to Backbone Media, where she developed PR and media strategies for outdoor and active lifestyle clients such as Ski Utah, Dragon, and HEAD skis. She's now taken the PR profession freelance, and enjoys the flexibility and time to also work on Love Like Ky.

Lisa Efinger
Treasurer

Lisa is the Development Manager of the St. Luke's Wood River Foundation in Ketchum, Idaho and provides essential support of the Foundation’s operations. In addition to Park City Teamworks, Lisa’s background also includes work as a registered investment advisor early in her career and more recently, as a supervisor of the front-line Skier Services Sales team at Deer Valley Resort.

Rhino Efinger
Head of Merchandising

Rhino combines years of service industry experience with creative marketing expertise. Having worked in mountain towns in food service, for UPS, and most recently with Ski Butlers, Rhino brings this unique perspective to his work at Love Like Ky. His passion for branding and design is matched by his talent for connecting with people and engaging small groups.

Teddy
Ambassador of Well-Being

Teddy is the official mascot of Love Like Ky, spreading Golden Retriever love and wagging his tail wherever he goes. With his incredibly friendly demeanor and loyal spirit, Teddy embodies the heart and soul of Love Like Ky.